Caring for people
We take actions that promote more informed consumer decisions and responsible drinking.
We are fully aware that the consumption of our alcoholic products – in excess, in certain situations or by specific groups of people – can carry the risk of undesirable health and social consequences.
Areas of our activities
Our preventive and educational initiatives, spanning across beer production, advertising and sales, focus primarily on four key areas:
Promoting moderate alcohol consumption
Preventing underage drinking
Preventing alcohol consumption by pregnant women
Preventing driving under the influence of alcohol
Our priority is to build public awareness and promote conscious decision-making regarding responsible and moderate drinking.
That is why we make every effort to ensure that our communication and educational activities reach the widest possible audience. We do this primarily through:
- the packaging of our products and the abcalkoholu.pl website, which we have been running for 15 years,
- appropriately designed marketing activities,
- points of sale,
- events organized in collaboration with our brands,
- targeted educational campaigns.
To be effective in this area, we use responsible communication and self-regulation (at both company and industry levels), educate our employees and consumers, and continually expand our non-alcoholic beer portfolio.
On our own initiative, we have implemented many restrictions in marketing communication that significantly exceed the legal requirements for the brewing industry. We adhere to the self-regulation principles established at the company level and across the industry, within the Union of Associations Advertising Council. On our product websites, we include a link to the Advertising Council’s site where feedback on our ads can be submitted.
We voluntarily place responsibility messages on our beer bottles and cans, as well as in sales materials and advertisements, advising against alcohol consumption by minors, pregnant women and drivers.
Kompania Piwowarska’s new sponsorship standard
Respect for the natural environment, positive and inclusive experiences for event participants, promotion of responsible drinking and moderation.
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Sustainability Report
Detailed information about our activities and achievements in 2023 can be found in the full version of the report.
Read the full report
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