Tyskie launches its revamped platform with the support of Fronczewski and Dorociński

Tyskie refreshes the visual identity of its platform with a new slogan – “Jesteśmy na TY”. On that occasion, a few duets of ambassadors have been invited to collaborate. The first one is Piotr Fronczewski and Marcin Dorociński.

The new 360° communication ran under the „ Jesteśmy na TY” slogan deepens the message of Kompania Piwowarska’s Tyskie brand. The main campaign carrier are spots featuring Piotr Fronczewski and Marcin Dorociński. Their real-life meeting represents the timeless quintessence of the brand.  

– Even in our wildest dreams, we could not imagine a better duo for the next milestone in the development of our “Jesteśmy na TY” platform than those two incredible artists and good people enjoying sympathy and respect. Showing the relationship of Piotr and Marcin – regardless of their different age, lifestyle, opinions – is consistent with Tyskie’s message – says Paweł Drubkowski, Tyskie Brand Manager.

The authors of the revamped platform are Agencja Huta 19 im. Joachima Fersengelda and Tyskie team brand. The spots were directed by Tadeusz Śliwa – director and co-screenwriter of the “Perfect Strangers” dramedy, “The Chairman’s Ear, “The Green Glove Gang” (Netflix), many music and advertising videos. The director of photography is Michał Englert – cinematographer and screenwriter for “33 Scenes from Life”, “Maria Skłodowska-Curie”, “The In-Laws”. Production was executed by Kuba Ranik and MOON films, postproduction – Platige Image, sound engineering – Juice. The photos were taken by Zuza Krajewska, photographer who has been involved in the world of art, advertising and fashion for years. Along with the new campaign, the brand refreshes its visual identity with the help of BNA. Media planning and buying is delivered by Zenith.