The 10th edition of the “Two Quick Żubrs” campaign has just been jumpstarted!

Monday, January 20, marks the launch of the new edition of the "Two Quick Żubrs" lottery by the Żubr brand, owned by Kompania Piwowarska. The promotion will run under the slogan "At the sight of two quick Żubrs, many will jump" until July 31, 2025. Consumers have the chance to win millions of beers.

The promotion operates on a simple and proven formula – information about winning two beers can be found under the bottle cap or pull-tab. Prizes can be claimed until August 31, 2025. The list of participating stores and terms and conditions for the activation are available on the website: Two Quick Żubrs 2025

– The "Two Quick Żubrs" lottery has been enjoying great popularity for years. We hope that its 10th edition will bring consumers even more fun and excitement than the previous ones. We encourage everyone to check bottle caps and pull-tabs for prize information – comments Ewelina Zacharczuk, Żubr Brand Manager.

The commercial, which is the key element of the campaign, shows bison galloping along a stream, with a hedgehog observing them. The hedgehog's cheerful jump refers to this year's promotional slogan for the lottery.

The campaign will be promoted on television, social media, and through BTL activities. The PR campaign and digital activities were prepared by the Huta 19 im. Joachima Fersengelda agency, media planning and buying were handled by the media agency Zenith Poland, the commercial was created by PZL, production was done by Papaya Films, post-production by Platige Image, and sound engineering by Juice.

For more information contact:
Kompania Piwowarska’s Press Office
Email: biuro.prasowe@asahibeer.pl