Music brings people together, just like switching to TY. Wojciech Mann and Radzimir Dębski (JIMEK) in Tyskie’s new campaign​

Tyskie expands its "Jesteśmy na TY" communication platform, focusing on music as a space that brings people together, beyond any divisions. The campaign stars music journalism icon Wojciech Mann and versatile composer and producer Radzimir Dębski.

Wojciech Mann, a legendary journalist and presenter, is a prominent figure for anyone seeking deeper insights into music or a broader cultural perspective. For decades, he has accompanied Poles on their musical journeys, inspiring with his calm presence, vast knowledge, and expertise in timeless styles and classic sounds.

The other brand ambassador, Radzimir Dębski, known as JIMEK, represents modernity in music. He seamlessly fuses classical sounds with contemporary rhythms, introducing listeners to a rich variety of styles and genres. His fearless experimentation and ability to blend tradition with innovation make him one of the most versatile artists of his generation.

Together, Mann and JIMEK demonstrate that music knows no boundaries – neither generational nor stylistic. What others see as a difference in perspective, they view as an added value. They show that music transcends barriers, bringing people together and creating a sense of community with the help of Tyskie.

- Wojciech Mann and Radzimir Dębski make up a duo that successfully combines tradition with modernity. While they may seem quite different at first glance, their relationship is based on mutual respect, passion for music and dialogue. These values are the foundation of the "Jesteśmy na TY" platform, which emphasizes the importance of community, sincerity and openness to others – says Łukasz Kling, Tyskie Senior Brand Manager.

Tyskie uses the new campaign to invite people to share musical emotions, going beyond any differences, and to create direct connections. The brand demonstrates that, regardless of generation, taste in music or personality, what unites us is stronger than what divides us. Music, just like Tyskie, symbolizes community and the joy of being together.

The 360° campaign concept was developed by the Huta 19 im. Joachima Fersengelda agency and the Tyskie brand team. The commercials were directed by Tadeusz Śliwa, with photography by Zuza Krajewska. Production was handled by Moon films, post-production by Televisor, and sound engineering by Juice. Media planning has been taken care of by the Zenith media agency.