“Kozel Mix” competition launch! Czesław Mozil inspires to mix beers

January 25, 2023 marks the launch of the „Kozel Mix” competition. The activation of Kompania Piwowarska’s Kozel brand is based on creating original combinations of two beers: Kozel Ležák and Kozel Černý. The competition is a part of the “Nazwij go po Cześku” campaign featuring Czesław Mozil. 

To take part in the activation, consumers simply have to go to the competition website and take part in a virtual game that involves mixing the Kozel Ležák and Kozel Černý beers in different proportions, and giving the mixes original, funny names. When thinking of a name for an original mix, the participants can get inspired by the names Czesław Mozil has come up with, as he is the face of the campaign. Every recipe can be then recreated in real life.   

– “Kozel Mix” inspires consumers to discover new flavours and create beer adjusted to their preferences. The Kozel Ležák and Kozel Černý beers work perfectly together, complementing each other’s qualities. The originality of every newly created beverage can be further highlighted with an individual name. We hope to see a lot of creativity and encourage everyone to have fun while experimenting – comments Barbara Baranowska, Kozel Senior Brand Manager in Poland.

The main campaign motif is the meeting of Czesław Mozil with the Olda goat – the living symbol of the Kozel beer, the result of which is a situation typical for Czech films, and particularly “Huncwoticzek”.

For the authors of the most interesting mixes and names, the brand has prepared 100 sets of beer mugs. The competition ends on March 31, 2023.
The creative concept, digital activities and PR support are delivered by Huta 19 im. Joachima Fersengelda. Production was taken care of by Moon films, media planning and buying by Zenith.

More info about the competition can be found at www.kozel.pl