Euro 2024 Play-Offs. Dariusz Szpakowski and Mateusz Borek, along with the Tyskie brand, thank the fans in a special video
As ambassadors of the Tyskie brand, legendary sports commentators Dariusz Szpakowski and Mateusz Borek thank the fans of the Polish national football team in a specially recorded video.
In the ongoing Euro 2024 playoffs, the Polish football team is scheduled to play a match against Wales. The Tyskie brand invites everyone to join forces in supporting the players.
„For moments of triumph and those tougher times, for the joy after victory and the loyalty after defeat... [...] we thank all of you, and each one individually, for allowing us to be together, thank you for being on TY with us” – say Tyskie’s ambassadors in the video.
The brand has been accompanying football fans for years. The video with a few words of thanks from famous sports commentators, at the peak of emotions related to the presence of the white-and-red team in the tournament, is a unique opportunity to appreciate the fans for their unwavering support and cheering for the Polish national team in their fight for qualification for Euro 2024.
- Regardless of the results of the white-and-red team's matches, the fans are our greatest pride, and they can always be counted on. Values such as community, unity and sense of belonging are consistent with the idea of the Tyskie brand. Taking this this great opportunity for the national team to qualify for the Euro tournament, we would like to thank those who motivate us the most to victory. Let’s go, Poland! Fans, “jesteśmy na TY” – says Wojciech Szerszeń, Tyskie Brand Manager.
Owned by Kompania Piwowarska, Tyskie continues its long-standing commitment to the world of Polish sports through its activities – both as an official partner of the Polish national team and as the official beer of the white-and-red team. The brand was a sponsor of the team from 2005 to 2010 and conducted numerous campaigns, including "Let's Fly the Flags, Let's Help Our Team", as a partner of Polish football fans.
The video spot creation as well as digital and PR activities were taken care of by Agencja Huta 19 im. Joachima Fersengelda, media planning and buying: Zenith.
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