A promotion not to be missed – “Two Quick Żubrs” for the ninth time

Monday, February 5, marks the launch of widespread communication of the Żubr brand’s flagship promotion – “Two Quick Żubrs”. The lottery will last until July 31, 2024, offering 8 million beers to win.

In line with the terms and conditions of the “Two Fast Żubrs Can’t Be Missed” promotion, the consumers simply have to buy one Żubr beer with special marking on the packaging to get a chance to win two more. The limited-edition cans and bottles are already available in wide distribution.

The promotion mechanism entails a simple, proven formula – information about winning a prize in the form of two beers is hidden under the bottle cap or pull tab. It is important to keep the proof of purchase. Prizes can be claimed until August 31 this year. The addresses of the participating stores and the terms and conditions for the promotion are available on the website: Two Quick Żubrs 2024 (zubr.pl).

– Żubr understands the expectations of its consumers, which is why it returns with the 9th edition of the popular promotion. Looking under the bottle caps or pull tabs ensures a thrill of excitement and a chance to win two more beers, of which we will give away a total of 8 million – comments Michał Szczerba, Żubr Brand Manager.

The main campaign carrier is an advertising spot that takes viewers on a journey through the kingdom of bisons, where their joyful gallop draws the attention of the smallest inhabitants of the forest. Even a pair of moles emerge from their underground tunnels to see the two quick żubrs.

The advertising activities will be executed on TV, the internet (including social media), and in points of sale.

The TV spot concept was developed by PZL, production was executed by OTO Film, sound engineering – Juice, and postproduction – Platige Image. The digital and PR activities were carried out by Huta 19 im. Joachima Fersengelda. The Communication strategy, media planning and buying was delivered by Zenith, owned by Publicis Groupe.