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The Tyskie brand will remain an Official Partner of the Poland National Football Team. Following the extension of the agreement between Kompania Piwowarska and the Polish Football Association (PZPN), the partnership will continue until 2030.
– Football is all about emotions that are best experienced together. That’s why we’re thrilled to have Tyskie by our side for the years to come. It’s a brand with a long-standing presence in Polish sport, always close to the fans. With so many crucial matches and big football moments ahead, it’s great to know we’ll be sharing them with a trusted partner – said Cezary Kulesza, President of the Polish Football Association.
– Extending the agreement reflects our mutual trust and provides a strong foundation for further joint projects. Tyskie is a partner that truly understands what football means to fans and knows how to stay close to them during the biggest sporting moments. I believe there are many more exceptional experiences ahead that we will be able to share with the national team’s supporters – added Łukasz Wachowski, Secretary General of the Polish Football Association.
The agreement covers the years 2026–2030. Under its terms, Tyskie retains its status as an Official Partner of the Poland National Football Team. The brand will also have the opportunity to run marketing activations and to manage sales and branding within commercial zones at stadiums during senior national team matches.
– We are delighted to continue supporting the Poland National Team as its Official Partner for the years ahead. For us, football has long been about much more than just sport. Above all, it is about emotions that bring people together and create countless opportunities to share important moments. That is why this partnership is such a natural fit with our brand DNA. We want to stay close to the fans and be there with them for the biggest football moments involving our national team. After all, we have always been on first-name terms with Tyskie – said Kamil Ochelski, Tyskie Brand Manager.
The partnership with the Polish Football Association continues Tyskie’s long-standing involvement in Polish sport. The brand sponsored the national team from 2005 to 2010, including through the “Fly the Flags, Support Our Team” campaign. Tyskie has also been a long-term partner of the Association and, since 1 January 2023, has served as an Official Partner of the Poland National Football Team. The new agreement will remain in force until 2030.
Supporting sport and cultural events has long been an important area of activity for Kompania Piwowarska, Tyskie’s parent company. The business and its portfolio of brands actively champion major events that unite broad audiences through shared passion – from football stadiums to the largest music festivals. Kompania Piwowarska’s sponsorship strategy centres on long-term commitment to partners and initiatives that play a vital role in advancing Polish sport and culture.
