Lech puts up a billboard encouraging people to finish work on time

The brand's campaign: capture moments, not overtime

Lech encourages corporate employees to slow down and savor moments – not overtime. In its latest campaign, the brand has introduced a special billboard that serves non-alcoholic Lech Free beer precisely at 5:01 PM.

To maintain a balance between work and personal life, it's important to slow down occasionally. The best way? By finishing work on time, capturing moments instead of clocking in overtime.

This is precisely what Lech's latest campaign encourages. That’s why a unique Lech billboard has appeared in Warsaw. Unique because it offers Lech Free 0.0% beer to those who choose to end their workday on time.

The brand aims to highlight the importance of maintaining balance and making time for oneself.

– The billboard symbolically pulls office workers out, encouraging those who need to slow down a bit. Lech reminds them of the importance of seizing moments. We work hard every day, but from 5:01 PM, everyone deserves a moment to catch their breath – says Jakub Michalski, Brand Manager of Lech.

The campaign is also accompanied by the release of a limited edition of Lech Free 0.0% with a redesigned label, available in stores.

A special Lech brand billboard has been set up in Warsaw on Burakowska Street – an area known for its concentration of office buildings. VML is responsible for the concept, campaign execution, PR, and influencer marketing activities. The Production managed the billboard production, while Parano Films handled visual content creation.

See the video: https://www.facebook.com/watch/?v=2196731854057874 

More information: 
Jakub Michalski, Brand Manager Lech 
+48 605 970 566, Jakub.Michalski@asahibeer.pl