Bet on Exercise 2017 – the employees of KP attempt to cover 300,000 km

Covering 300,000 kilometres in six months just with the use of body muscles? That’s the challenge the employees of Kompania Piwowarska decided to take up. The company launched yet another edition of the Bet on Exercise programme and that is precisely the goal. With the use of the campaign, KP promotes a healthy lifestyle and supports social organizations.

Last year’s result – 200,000 km – was merely a warm-up before this season’s attempt. The bar was set really high, but that only provides additional motivation to stay active.

– Lets try to imagine that the employees of KP compete in a relay race between our three breweries and complete the course 210 times – that’s the distance of 300,000 km. Quite a lot, but we have many sports enthusiast in our team who simply love to compete. That’s why I have no doubts that we will achieve our goal without any problems – says Katarzyna Radecka, Sustainable Development and Project Manager at Kompania Piwowarska. – This year, we set such an ambitious goal on purpose. We will try to break our own record, while successfully supporting local communities.

Bet on Exercise combines entertainment and promotion of a healthy, eco-friendly lifestyle with helping the disabled. The kilometres covered by our athletes between April 19 and September 30 will be translated to financial support KP will donate to the following tandem cycling clubs for the blind – Blind People’s Club “RAZEM” in Poznań, “DUET” Club operating under the wing of the BRAJLÓWKA Foundation and “Pro Sanus” Association in Białystok. Thanks to these initiatives people with sight defects will be able to spend their time actively.

What keeps the emloyees of KP wmotivated to run, walk and cycle is only the noble social goal. The company has also prepared prizes for participation in the individual competition as well as group challnegs. Five men and five women who will have burnt the most calories by the end of September, will receive points within the MyBenefit programme and sports clothing from Lech Free.

Bet on Exercise 2017 constitutes yet another edition of the programme promoting physical activity among the employees and, at the same time, a part of the CSR operations executed by the company. Between 2014 and 2015 it was carried out under the name Bet on the Bike, and last year it was expanded by running and walking. In 2014, KP’s cyclists covered almost 60,000 km and thus contributed to planting 3,000 trees in the Knyszyn Forest. With the kilometres covered during the last two editions they were able to support the above-mentioned social organizations with a total sum of PLN60,000.