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Nobody knows as much about getting on a first name basis as Tyskie, Poles’ favourite beer that has been keeping them company during meetings for generations, replacing distance with closeness and openness. Now it is even easier to get on a first name basis with the place where Tyskie has been brewed for over 400 years. Offering a discount on the second ticket, Tyskie Browary Książęce is opening up to those who would like to share their experiences during brewery tours and engage in discussions over a fresh mug of Tyskie. Currently, the brewery remains open also on Sundays, so even more people can take advantage of the promotion.
– Visiting Tyskie Browary Książęce means a close encounter with 400 years of tradition of brewing Tyskie – says Marta Andreasik, Junior External Communications Manager at Kompania Piwowarska. – Since Tyskie has been bringing people together for years, it is worth taking that trip with a friend or a family member. The second person will get a 30% discount on their ticket – she adds.
“Przejdźmy na TY” (Let’s get on a first name basis) at Tyskie Browary Książęce is a part of a wide-spread campaign of the Tyskie brand, which is supposed to encourage Poles to open up to others and build relationships.
Tyskie Browary Książęce is the mother brewery of Tyskie, flagship Polish lager and Poles favourite beer, and Książęce, brand of beer specialities drawing from current trends and the experience of local brewers.
The brewery ion Tychy is open for visitors. Detailed programme, opening hours and possibility of booking tickets are available at: http://browarytyskie.pl, and more info can be found on the brewery’s Facebook page: https://www.facebook.com/mtbk.
