Different generations, same values – Bogusław Linda and Jakub Gierszał in Tyskie’s new campaign

The Tyskie brand launches a new campaign celebrating timeless values that unite generations – regardless of experiences or taste. With Bogusław Linda and Jakub Gierszał in the lead roles, the spot features two strong personalities who together demonstrate that closeness, respect and openness are universal.

Tyskie’s new campaign is a manifesto of relationality transcending generational differences. Having accompanied Poles for decades, the brand once again becomes a link between human relationships. The latest advertising spot tells a story of a common language and enduring values that persist regardless of age. Generations may change, but what truly matters – trust, community, openness – endures. ​

The campaign strategy is based on the conviction that differences do not have to divide, and true closeness knows no age. Linda and Gierszał symbolize the continuity of intergenerational dialogue – representing entire decades of Polish cinema and culture. They show that the foundations of relationships – conversation, mutual respect, curiosity about others – are shared regardless of the era in which we grew up. Tyskie has spent years building its communication around communal values. Where views clash, the brand initiates dialogue. Every symbolic gesture – such as clinking beer bottles and exchanging names – becomes the beginning of a relationship. ​

– In the campaign, we juxtapose different life perspectives, yet with one common goal – to inspire meetings and conversations that transcend age or worldview boundaries. Linda and Gierszał prove that with the help of Tyskie we can be on a first-name basis with everyone – if only we give ourselves a chance. This campaign is about what unites us, not what divides us – says Wojciech Szerszeń, Tyskie Brand Manager.

The campaign launches on June 9, spanning across TV, digital platforms and physical spaces. Planned activities include limited editions of products inspired by four different decades from the 1970s to the 2000s, collaborations with pop culture icons, and events and activations celebrating intergenerational relationships.

The creative concept was developed by the Huta 19 im. Joachima Fersengelda agency in cooperation with the Tyskie brand team. Tadeusz Śliwa directed the spots, while Zuza Krajewska handled the photography. Production was executed by MOON Films, post-production by Lunapark, and sound design by Juice Sound. Media planning was delivered by Zenith, and Mamastudio prepared the visual identity. PR and non-standard activities are executed by Grupa Przestrzeń.