Żubr refreshes its packaging

New packaging for Kompania Piwowarska’s Żubr brand has been introduced to the market. Żubr is following current trends, which is why it is updating its design to give it a more modern look while still maintaining a connection to tradition.

The change applies to all packaging formats, including cans, bottles, and POS materials. The new packaging is simpler, with fewer golden elements and an increased brand symbol exposure. The image of a żubr, which is the Polish word for the bison, on the label is larger, further emphasizing its status and position in the wilderness. The emblem of Browar Dojlidy Białystok remains unchanged. This is a nod to tradition and the beer category.

– Żubr has always been considered an icon of its kind, a guardian of the wilderness, therefore that is the main element we want to highlight on the new packaging. The change is evolutionary in nature, and Żubr remains Żubr without any significant alterations – says Mateusz Wietrzyński, Żubr Junior Brand Manager.

The packaging design was created by BNA.