All materials are intended for adults over the age of 18 only and should not be passed on or made available to persons under the age of 18.
On December 16 and 18, 2022, Tyskie’s Christmas Train will embark on four journeys in Tychy and Gdynia. The Tyskie brand has prepared three cars full of attractions and opportunities to switch to TY for the winner of the ongoing competition.
Carried out by Kompania Piwowarska’s Tyskie brand, Tyskie’s Christmas Train is the first campaign in Poland using the railways infrastructure. Along four different routes, the winners of the competition organized by the brand will be able to enjoy various attractions in different cars: bar, sports and concert ones. The program schedule includes: an acoustic performance of Wiktor Dyduła, The Voice of Poland finalist, foosball tournaments and a bar with a unique interior inspired by 400 years of tradition of Tyskie Browary Książęce. The identification marks of Tyskie’s Christmas Train are red cars and illuminated neon with the “Przejdźmy na Ty ponad przedziałami” slogan.
– Tyskie’s Christmas Train is a one-of-a-kind space to switch to TY. In line with the brand’s platform, the goal of the shared journey is to experience closeness regardless of differences. We spread that message on a literal as well as symbolic level – connecting the south and the north of the country. I hope that the passengers will have truly memorable experiences with Tyskie – says Łukasz Kling, Tyskie Brand Manager.
The campaign concept refers to Poland’s first social experiment conducted by Tyskie in 2029 – installing a bar in the elevator of an apartment building in Warsaw. Now Tyskie wants to remind Poles that every place and situation can facilitate new relationships and shared experiences.
To win a ticket for a unique trip onboard Tyskie’s Christmas Train, customers have to buy Tyskie Gronie or Tyskie Zero, register the receipt at www.tyskie.pl and answer the competition question.
The concept was executed by The Production, the competition is managed by Agencja Reklamowa Afekt, media buying has been taken care of by Zenith Media, 360 activities have been prepared by Huta 19 im. Joachima Fersengelda.
