All materials are intended for adults over the age of 18 only and should not be passed on or made available to persons under the age of 18.
The Tyskie brand, the owner of Tyskie Browary Książęce, supports Silesian gastronomy, which has been undergoing a crisis. From the beginning of summer, Tyskie has shared its billboards with pubs from Tychy, introduced product promotions for the gastronomy, and supported social media channels belonging to gastronomes. At the same time, Kompania Piwowarska has helped nearly 9,000 gastronomic outlets across Poland by collecting unsold draught beer at its own expense and extending payment deadlines, among other initiatives.
Now, the first out of three short documentary films featuring the owners of Silesian pubs has made its online debut. All of Tyskie’s local activities are executed as part of the Przejdźmy na TY (Let’s get on a first name basis) platform. Tyskie’s short documentaries talk about people, about the business that became a lifestyle and the value of everyday relationships, about getting on a first name basis. The main characters are bartenders specialising in getting on a first name basis, who create Tyskie’s beer culture and constitute an important part of the Polish and local business.
– This place is created by people. It does not matter whether a venue is beautiful or golden or silver. (…) I already know exactly when a particular person will come, I can go ahead and pour the beer. (…) I am Jan – says the owner of the Okrąglak pub in Tyskie’s film. It is an iconic location on the map of Katowice, which for many of its regulars has been a second home for 21 years. Okrąglak, just as many other pubs in Silesia and across Poland, has been struggling since the outbreak of the COVID-19 pandemic.
Tyskie has decided to support the gastronomy. From June on, Tychy has seen 60 billboards that encourage everyone to get on a first name basis in particular Tychy-based outlets. The stories of their owners were published on the brand’s social media, including Tyskie’s Instagram, which has been consistently focusing on people and their stories for a while. Tyskie has also introduced product promotions for the gastronomy (second beer for free), the goal of which is to encourage people to visit recently reopened pubs and bars, and supported social media channels of the owners. Moreover, 9,000 gastronomic outlets across Poland received help from Kompania Piwowarska, which has collected, at its own expense, draught beer worth no less than 5.6 m zloty. The company also extended payment deadlines and continued to provide free, professional installation service for draught beer.
– In the light of the pandemic, the idea of getting on a first name basis gained a new dimension. We want to focus all our activities on people and their stories. There is no Tyskie without people. Our local activities constitute a commitment and not a one-time action. We are very proud that we have such unique partners in Silesia and we join forces with them in bringing people together – says Tycjan Lewandowski, Tyskie Brand Director.
Na pomoc małej gastronomii ruszyło Tyskie. Od czerwca w Tychach stanęło 60 billboardów, które zachęcają do przejścia na Ty w konkretnych, tyskich lokalach. Historie gastronomów znalazły swoje miejsce również w social media marki. Pojawiły się m.in. na Instagramie Tyskiego, który konsekwentnie od dłuższego czasu skupia się na ludziach i ich historiach. Tyskie wprowadziło również promocje produktowe dla gastronomii (drugie piwo do przejścia na Ty gratis) mające zachęcić gości do odwiedzin lokali po ich otwarciu i wspierało social media gastronomów. Pomoc otrzymało także 9 tysięcy lokali gastronomicznych w całej Polsce, z których Kompania Piwowarska odebrała na swój koszt niesprzedane piwo beczkowe o wartości nie mniejszej niż 5.6 mln złotych. Wydłużyła również terminy płatności i nieprzerwanie prowadziła też bezpłatny, profesjonalny serwis instalacji do piwa beczkowego.
W obliczu pandemii idea Przejdźmy na TY zyskała dodatkowy wymiar. Chcemy, żeby nasze działania były tak blisko ludzi i ich spraw jak to tylko możliwe. Bez ludzi nie ma Tyskiego. Nasze lokalne działania to zobowiązanie, nie jednorazowy strzał. Jesteśmy bardzo dumni, że mamy na Śląsku tak wyjątkowych partnerów i możemy wspólnie z nimi kontynuować naszą misję zbliżania ludzi – mówi Tycjan Lewandowski, Dyrektor Marki Tyskie.
