“PRZEJDŹMY NA TY” – Tyskie launches a long-term communication platform

Tyskie, leader of the beer market in Poland, launches a new, strategic communication platform. With the creative concept under the name “Przejdźmy na Ty” (Let’s get on a first name basis), the brand goes back to its roots and reminds everyone that Tyskie has been getting people closer together and encouraging to break down barriers for years.

“Przejdźmy na Ty” is much more than just Tyskie’s new communication platform. Above all, it is a result of strategic changes that the brand has been experiencing since the beginning of the year. – This new communication platform constitutes the expression of our long-term vision. We have noticed that nowadays the world is full of divisions and differences. We are divided by our views, tastes, technology, social status… But beer has always been bringing us closer together. Tyskie is the most democratic type of beer, Poland’s flagship lager, and hundreds of thousands of Poles meet over this beer every day to talk and spend some time together – without disputes or quarrels. We are the social fuel and that’s how we see our role in the beer category. The new PRZEJDŹMY NA TY platform is the quintessence of that – says Tycjan Lewandowski, Director of the Tyskie brand.

Tyskie is backed up by four centuries of meetings uniting millions of Poles. With the use of the creative concept “Przejdźmy na Ty”, the brand emphasizes how important in everyday life it is to unite people and look for what makes us bond with each other. The 360 communication will be integrated with a spot, in which Tyskie convinces that we can always go on a first name basis regardless of age or situation. It reminds us that despite age, social status or view differences, we are able to build strong relations and discover something we have in common.

Tyskie’s new 30-second commercial will make its debut on Polish TV on September 24. Communication will also be carried out in digital and social media. All activities related to the campaign have been executed by: Bardzo agency – creation and preparation of the TV spot, OTO Film – production, Konqubinat duo – direction, Zenith media house – media purchase and planning, Tailor Made PR – PR activities, Gong agency – digital.

Watch the spot: “Przejdźmy na TY” 

Check out Tyskie’s Facebooku profile https://www.facebook.com/tyskie/