LECH FREE 0.0% LAGER – NOW EVEN BETTER

Lech Free 0.0%, the leader among non-alcoholic beers, surprises consumers once again this year. This time around, instead of a new flavour variant, the brand proposes a refreshed version of the classic alcohol-free lager. Due to the rising popularity of strongly refreshing yet distinctly hoppy beers, non-alcoholic Lech Free 0,0% has improved its taste to make it even more fresh and balanced.

Non-alcoholic beers constitute a market segment that has been recording dynamic growths over the last few years. Lech Free 0.0% remains its leader and consistently ensures the development of the entire category and the quality of particular products. The brand continues to closely observe the changing trends and does its best to meet consumer needs and expectations. For that reason, it not only expands its offer, but also consistently works on improving the products from its existing portfolio.

This time, Lech Free 0.0% decided to improve the taste of its flagship non-alcoholic lager. Thanks to innovatively using a special type of hop extract, the bitterness detectable in the beer is slightly milder, and therefore the beer is lighter and more refreshing. The non-alcoholic Lech Free 0.0% lager by Kompania Piwowarska is a proposition for all those who want to enjoy the taste of beer whenever they want without having to give up responsibilities or sports activities.

The promotional campaign for the product will be run on TV, the internet, VOD platform and social media accounts owned by the brand. It will also be supported with POS materials as well as PR and influencer marketing activities.

The product has been available across Poland from May, however its availability can differ depending on points of sale. As always, it can be purchased in 330 and 500 ml bottles and 500 ml cans.