Lech Free 0.0% Active Hydrate – first non-alcoholic beer in Poland with the taste of mango and lemon and hydrating properties launches its new campaign!

Lech Free 0.0% Active Hydrate – Poland’s first non-alcoholic beer with hydrating properties and mango and lemon flavour launches its new advertising spot on April 11. The brand shows how an alcohol-free variant can combine the taste of beer with an active lifestyle. Released within the framework of the “Lechends Can Do Anything” (Lechendy mogą wszystko) platform, the new campaign has been broadcast on TV.

In the spot, we learn the story of a hard-training daredevil, who after having completed a physical activity, re-hydrates his body with Lech Free 0.0% Active Hydrate. The beverage has a special ingredient list, which allows it to quickly replenish water and sodium deficits, for example after a sports activity or on hot days.

Once more, the spot features the bard character, which has been appearing in all Lech’s spots since last year. The characteristic ‘Le Le Le Le’ will again be on the lips of all those who like the taste of beer, abut at the same time are looking for refreshment and something extra. Lech Free 0.0% Active Hydrate is a combination of non-alcoholic lager with the juicy, sweet taste of mango and refreshing lemon notes.

The concept of the new spot was developed by the Bardzo agency, and it was produced by the MOON Films production house. Medial planning and buying was taken care of by the Zenith media house. The packaging design was developed by Prism Studio. Digital and social media activities as well as cooperation with influencers and PR communication are executed by the Cut the Mustard agency.