Iconic Beer Returns – Dojlidy Classic Back on the Market

After years of absence, Dojlidy Classic is making its much-anticipated return to the market. This pale, full-bodied lager won the hearts of classic beer lovers throughout the 1990s. The brand’s comeback is a tribute to Poland’s rich brewing traditions and a chance to rediscover the taste of beer that, for decades, has been the first choice for numerous people.

Inspired by the original recipe from the Dojlidy Brewery founded in 1768, Dojlidy Classic delivers a rich flavour, light refreshment and distinct notes of malt and hops. The recipe was carefully developed in collaboration with the brewery’s master brewers to faithfully recreate the character of the original beer.

Located in Białystok and now part of Kompania Piwowarska, the Dojlidy Brewery has weathered centuries of change. Despite its turbulent history, its beers have consistently earned the appreciation of fans of the golden beverage.

Continuing this proud heritage, Dojlidy Classic draws on the long-standing expertise of Białystok-based brewers and now returns in a refreshed form while staying true to its classic style. Available in 500 ml bottles and cans with 5.0% ABV, the beer is offered in a limited distribution exclusively through Żabka stores.

The comeback campaign for Dojlidy Classic is supported by ASPE Agency, responsible for comprehensive BTL activities and social media initiatives, while PRISM Studio designed the beer’s packaging. Promotional activities emphasize the brand’s heritage and the high quality of the beer.