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After the autumn launch of the new Pirate Orange flavor and the opening of the academic party season, Captain Jack kicks off another engaging activity for urban pirates. This carnival activity will start on 27 December 2019 and last until 23 February 2020. During eight successive weeks consumers will be able to win party trips to the Caribbean – Cuba or the Dominican Republic, as well as Instax Mini cameras, and beer sets for whole teams of partygoers for carnival house parties. Both Captain Jack beer variants take part in the promotion – the rum-flavored, and the rum-and-orange flavored ones.
– It is time to yet again leave the safe haven and set out on an adventure, led by none other than Captain Jack! This year again he gathers a team of people curious of the world and sets out to conquer Caribbean islands with his parties. Is there anyone who does not dream about paradise islands when there is winter in Poland? – asks Izabela Ciupińska, Captain Jack Brand Manager. – Follow our profile on Facebook and captainjackbeer.pl website, where we are preparing many carnival surprises! – she adds.
To the world of Captain Jack’s parties we will be introduced by Suchar Codzienny, with W.E.N.A., Agatycze, Honorata Skarbek and others also teaming up. They all will take up challenges from Captain Jack and publish competition tasks on their social profiles.
The activation will be accompanied by an integrated campaign, which will include a TV spot, billboards, activities in digital and social media, PR, and prominent materials ensuring visibility at points of purchase. Behind the creative concept is the agency Hand Made.
– With our current campaign we are proving that the party season with Captain Jack never ends! We invited well-known and colorful artists who are good in taking up the roles of urban pirates. Definitely, you won’t get bored! – admits Monika Frankiewicz, PR Manager at Hand Made.
The spot was shot by Grandes Kochonos and Bardzo agencies, while Dynamo film studio is responsible for production and Platige Image for post-production. ZenithOptimedia Group is in charge of media purchase and planning. The promotion is managed by Kropka Bordo, while digital activations and PR communication is run by Hand Made. Billboards were designed by Prism agency, while promotional bottles by Mango Design.
