All materials are intended for adults over the age of 18 only and should not be passed on or made available to persons under the age of 18.
Adam Małysz and Krzysztof Hołowczyc kick off the season in the new Tyskie Zero campaign, celebrating the diversity of the driving community and encouraging people to get on a first-name basis – in life and on the road. Because regardless of what we drive, how we relate to the automotive world, or what our personal journey looks like, we can always find common ground – something that connects us.
The campaign launches on March 16, 2026.
Owned by Kompania Piwowarska, the Tyskie Zero brand consistently reminds us that on the road, just as in everyday life, relationships are what matter most. They help bridge the differences that divide us on a daily basis. This year’s edition builds on the well-known and loved “Jesteśmy na TY” communication platform. It highlights the diversity of automotive communities and invites all drivers into its world – both those for whom a car or motorcycle is simply a means of transport, and those for whom it is a true passion.
– The world of drivers is incredibly diverse – from daily commutes to the racetrack. In this campaign, we show that regardless of driving style, vehicle type or approach to motorisation, there’s something that can bring us closer together. Non-alcoholic Tyskie Zero is a choice driven by quality taste and conscious decision-making. That’s why we say to drivers: “We’re on TY” – says Sonia Kisiel-Rutkowska, Tyskie Junior Brand Manager.
This year’s campaign involves six months of communication activities, new packaging “for the fans of the automotive industry” signed by Krzysztof Hołowczyc, and a new small 330ml can format for Tyskie Zero. The brand also announces an expanded partnership with the Polish Drifting Championships as its strategic partner. And in the summer, it plans dedicated activations for motorised football fans.
