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Lech Premium as the main sponsor of 
the Woodstock Festival Poland for the fourth time

08.07.2017

This year’s edition of the biggest music festival in Poland will see the new image of Leszek Chmielewski with lots of surprises waiting for the festival-goers in the Lech Village: Leszek will once again take care of social integration, provide positive experiences and prepare creative challenges. According to the tradition, Lech Premium will also launch a limited edition of cans inspired by the Woodstock Festival.

 

Music, energy and optimism constitute an integral part of the world of Lech, therefore it simply could not miss the latest edition of the Woodstock Festival. Leszek Chmielewski invites everyone to his zone, which this year will be transformed into a proper village. Lech’s Village will provide the participants of the Woodstock Festival with: recycling and artistic workshops at Kuźnia Talentów (Talent Incubator), presentation of music bands which received Lech’s Wildcards to perform at the stage in Kostrzyn nad Odrą, karaoke, night time outdoor cinema and painting green mohawks. Participation in all these activities will be awarded with a special currency called “Leszek”, that can be exchanged for gadgets and awards, including a handshake with Jurek Owsiak, free shower in a special zone or meals in the food court.

 

Leszek guarantees unforgettable experiences and promotes responsible consumption of alcohol within the Check Your BAL zone as well as the whole festival area. For that reason, it donated 8 professional breathalysers to the Great Orchestra of Christmas Charity, which were purchased with the money received for exchanging three tons of raw materials collected during the previous edition of the Woodstock Festival. All that was possible thanks to the eco-friendly and responsible attitude of festival-goers, who brought segregated materials to Lech’s eco zone.

 

The 2017 Woodstock Festival will once again be dominated by the limited edition of Lech Premium cans. The tradition of specially designed cans has been consistently gaining new fans since 2014. This time around, Lech Premium in colourful, energetic packaging referring to the atmosphere of Woodstock will be available within the festival area and its surroundings.

 

The new can design was prepared by the Cztery Czwarte Brand Design agency.

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