“Two Fast Żubrs” rule in the eight edition of the lottery – 12 million beers to win

January 18, 2023 marks the launch of the flagship activation by Kompania Piwowarska’s Żubr brand – “Two Fast Żubrs”. The promotion ran under the “Two Fast Żubrs rule” will last until July 31, 2023. Żubr’s biggest lottery yet offers 12 million beers to win.

To get a chance to win two Żubr beers, the consumers simply have to buy one beer with special marking on the packaging. Promotional cans and bottles of Żubr will appear on store shelves on January 18, 2023. The simple proven format is well known to the vendors, as the consumer promotion mechanism remained unchanged compared to the previous editions. Consumers will find out whether they won by checking under the bottle caps or pull tabs.

– “Two Fast Żubrs” is a lottery that has been eagerly awaited and enthusiastically received by consumers. In this edition, inspired by the king of the forest’s gallop, we speeded up to launch the promotion in January, earlier than in the previous years – comments Urszula Czerniawska-Kapeluch, Żubr Senior Brand Manager.

The main campaign carrier is an advertising spot telling the story of two bison galloping through the forest, impressing everyone with their speed and strength. The advertising activities will be executed mainly on TV, the internet, also on social media, and in points of sale.

The spot concept was developed by PZL, production was executed by OTO Film, sound engineering – Juice, postproduction – Platige Image. The digital and PR activities were carried out by Huta 19 im. Joachima Fersengelda. Media planning and buying was delivered by Zenith.