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As of June 16, the main characters in the communication of Kompania Piwowarska’s Tyskie brand are Mateusz Borek and Dariusz Szpakowski.
– Dariusz and Mateusz are like yin and yang. I guess, this is the first time people can see them together in that kind of action, and I must say that their interaction with TY is electrifying – says Tycjan Lewandowski, Tyskie Brand Director.
The duo is well known to Poles from the most important events in the history of Polish sport. Using the couple as an example, Tyskie encourages to take a closer look at our relationships and reflect on whether a shared passion can help to bring people closer together regardless of different styles and generations.
– The legendary commentators – Dariusz and Mateusz, whose genuine relationship is like a good match, naturally embody Tyskie’s core message. I have no doubts that Poles will fall in love with that couple – says Paweł Drubkowski, Tyskie Senior Brand Manager.
The authors of the refreshed platform are Huta 19 im. Joachima Fersengelda and Tyskie brand team. The spot was directed by Tadeusz Śliwa – director and co-writer of the “Perfect Strangers” dramedy, “The Chairman’s Ear, “The Green Glove Gang” (Netflix), and many music and advertising videos. The director of photography is Mikołaj Syguda. Production was executed by Kuba Ranik and MOON films, postproduction – Televisor, sound engineering – Juice. Media planning and buying is delivered by Zenith.
